Business Plan. Hotel le Bonheur Essay Example | Topics and Well Written Essays - 2000 words

Business Plan. Hotel le Bonheur - Essay ExampleDespite emerging strong on both economic times, liberality has posed several challenges on its policies. One incidence was in the 60s when the cause of disagreement was based on unmarried couples overlap a room, which was not allowed before the challenge. Another challenge that has been faced by Hotel le Bonheur is on payment issues. The Hotel has had customers failing to pay for accommodation while others literally sneaking out of the hotel in the night. Such challenges affected operation hence making the Hotel to collapse in the 80s. (Cesim n.d).However, that was not the end of Hotel le Bonheur. In the 90s, the hotel was given out to Ronald Bump, a successful real estate developer. Ronalds investment in restoring the hotel was successful though he did not cannonball along it for long before the married woman took over after divorce. Mrs. Bump, the smart owner of the production line, does not appreciate unprofessional practices henc e the reason why there is take for a business plan. Having a plan will allow the management team to be aware of the hotel objectives hence facilitating a smooth running of the business as they encounter the challenge of expanding the business. The Hotel targets to grow its capacity by 120 percent through establishing new operations abroad to be able to reserve more clients. The hotel will not only go back to the days when it was called Happiness Hotel but will be able to offer the happiness inevitable by clients to be able to come back for more services. (Cesim n.d). Contents Objectives 4 Mission 4 Keys to Success 4 Hotel compact 4 Products and go 5 Market Analysis Summary 5 Target Market segment strategy 5 Service business analysis 6 contestation and buying patterns 6 Strategy and Implementation Summary 7 Competitive edge 7 Marketing Strategy 8 Sales Strategy 8 Sales forecast 8 Milestones 9 Management Summary 9 Personnel Plan 9 Financial Plan 10 Projected clear and loss 10 R eferences 11 Objectives Hotel le Bonheur has the following objectives in the first three years of operations 1. Renovate and upgrade the rooms through induction latest interior designs. 2. Increase the capacity of the facility by 120% by the third year. 3. Get a facility manager as a permanent employee to run the logistics of the revived business. 4. Increase the sales returns by provide quality services that will earn referral business on top of the acquired businesses. 5. jeopardise into international market through channel sales. Mission Hotel le Bonheur will work to ensure clients satisfaction in the virtually conducive and friendly most environment. Keys to Success 1. Managing and surpassing customer expectation 2. Considering customers preferences despite opinions from experts 3. Running everything professionally for customer satisfaction 4. Protecting the clients eudaemonia at all times Hotel le Bonheur upholds all the keys and will always uphold them in every service they offer both locally and abroad. Hotel summary Hotel le Bonheur is still a local Hotel serving both leisure and business travelers (Casapart 2013). Established in the 20s, the hotel has had both its good moments and rack up moments. The worst moments of all was majorly due to poor operation procedures that made clients fail to pay for services hence making the Hotel to collapse in the 80s. Mrs. Bump, a former wife to Mr. Ronald Bump, bought it out in the 90 owns the Hotel. The Hotel specializes in accommodation and catering. It has a base of permanently employees and the rest are temporary. Hotel le Bonheur shares are traded at a atrophied over the counter market price. The business is planning to venture into the international market as well as increase its market shares through the new management team. Products and Serv