New Communication Interactivity :: Functions of Communication

The Australian composition was first released by Rupert Murdock on July 15, 1964. Its release instigated a switch over in the way news, in particular, the printed press, was communicated at heart Australia. By becoming a national newspaper and attempting to capture a slice of the traditional newspaper markets, The Australian was seeking to express its passion for change and improvement. Http//www.theaustralian.news.com.au/sectionindex2/0,5746,About+this+paperTEXT,00.html (2002). The Internet has come more or less through the continued phylogeny of new communication technologies. The Australian saw advantages of the Internet as a way of increasing its exposure and distribution. With the creation of The Australian News network aim http//www.theaustralian.news.com.au/ , a new level of activity surrounded by the newspaper and the lector developed. The following paragraphs will critically evaluate The Australians tissue site and respect how it has extended The Australians tradi tional form of communication being its printed newspaper.The web site greets us with the usual mast head that we argon familiar with on the apparent motion page of their news paper, but there are a shape of small additions. Most noticeable is the animation within the advertising. Advertising plays a large part of any newspaper. With the eye catching stimulation brought about by movement, the ability to subconsciously avoid advertisements in newspapers is hindered within the web site. An separate part of the mast head displays the words News Interactive. The Australian has made attempts to interact with the reader to a greater extent in its web site, compared to the newspaper. With the newspaper you can interact by writing to the editor, responding to and submitting advertisements, filling in the crosswords, and so forth The web site takes interactivity a few steps further by giving the reader greater freedom and choice to articles and options, creating an interaction between the r eader (which becomes the user) and the web site (which provides the options). The newspaper on the other lead gives limited options that ultimately limit the interactivity.There are many methods or tools that the web site utilises to create an interactive environment. New regulational codes and icons that are widely accepted throughout the Internet are being utilize within The Australians web site. Blue underlined text has become an accepted convention to inform the reader of a hyperlink. Web pages such as this wiz are constructed with hypertext, which is text, be it in the form of a sentence or just one word that contains hidden code creating links to other web pages or other hypertext.