Casella wines ? Export success :: essays research papers

1.Identify its international commercialises& angstrom61607     US and North America determineo     Distribution network 44 states.o     Size ab initio estimated 20-30 thousand cartons to 100 thousand cartons, reality was 20 to 200 thousand.o     Annual sales $3 one thousand million.& angstrom61607     UKo     Some regional supermarkets hoping to expand to majors.& adenylic acidere61607     Main bring Europeo     Some beginning sales.2.Describe and break down the reason for its international expansion& ampere61607     Increase sales/ find oneself new markets domestic market oversupplied&61607     Minimise competitive venture&61607     Economies of scale&61607     Cushioning economic cycle&61607     Compara tive advantageo     High cost of labour and land in US.3.Explaing the influences on this business in the global marketpoliticalTensions between free trade and protection&61607     Globalisation see removal of barriers&61607     Eg. Quotas, tariffs, subsidies statistics&61607     Exports of wine bring forth increased from 3% of sales to 52% of sales in 2002. this equals $2.3 billion dollars or 414 million litres&61607     US greatest source of export gain&61607     Australias export policy has led to major reforms in the Australian wine industry&61607     Rationalisation of wine production star(p) to overall efficiency giving them cost advantages over their competitors and reshaping of distribution lines.&61607     4th largest wine exported in the world with 5% of global marketInternational organisat ions and treaties&61607     1994 Uruguay multilateral agreement (WTO)&61607     Agreement to adulterate protection on agricultural products (wines/grapes) by 36% by 2000&61607     UK has the largest export market of wineTrade agreements&61607     US and Australia see strong trade relations and trade agreementsWar in the affection EastWeak economic conditionsSocialConsumer tastes&61607     Global markets chip in been increasingly integrated&61607     Growing demand for mass market, uplifted quality wines and a recognisable brand&61607     Marketing of wines some other benefits has increased consumption globally&61607     Strong economic growth period sees wine viewed as a luxury good, something consumers buy when they feel conditions are good as their incomes are increasing. Also at this crabby pr ice range fluctuations do not vary with economic conditions&61607     Strong market for Australian markets taking off in the USFinancial&61607     Currency fluctuations&61607     Weak Australian dollar has helped making Yellow Tail a better taste at $7 and a lower price than its Californian counterparts which are hobbled by high cost of land and labour&61607     Currency fluctuations would have to get way about 70 cents for Casella to be unprofitable without a price changeLegal&61607     None mentioned4.Explain the strategies used by the business to achieve its target markets